💼 Dream job opening
Lights, camera, action, chop chop!
Good morning. 13-36-45-57-67, Mega Ball: 14. If you were the —1-in-302 million odds defying — person from Illinois who bought that $1.33b Mega Millions ticket, then you probably have better things to do than reading this newsletter. However, if you do end up reading this and are seeking a better long term investment than dogecoin, then our doors at Simmer are always open!
Speaking of rare odds, the people of Devon, UK. last week, appointed a Guinness drinking pony, Patrick, as its mayor. Throughout the campaign, the town was pessimistic by his constant neigh-saying but Patrick defied all odds and cantered to a memorable win.
To sum up “never give up on drinking beer.. You may just defy the odds and win the lottery!”
In the food world
🥒 In a pickle: In an attempt to make his own Sistine Chapel, Australian artist Matthew Griffin created his newest art called “The Pickle”. He threw a pickle from a McMeal onto the ceiling of an Auckland, NZ art gallery and put a $6,275 price tag on it. The pickle clings to the ceiling with only the sauces and its inherent stickiness. Potential buyers won't get that exact pickle, but will be given instructions on recreating the “art” in their own space.
🍬 Sweet gig: If the previous headline did not make you question your decision to go to college then this one surely will! Candy Funhouse, an online Canadian retailer of confectionery treats is looking to hire a fully remote Chief Candy Officer paying $78,000 annually. The duties include leading candy board meetings, being the head taste tester ... and all things fun. More than 25k candidates have applied for this position on LinkedIn.
🛢 Oily mess: Olive oil prices, already up above the five-year average, are expected to rise further. This is due to the potential low olive harvest caused by the world’s first ever named heat wave Zoe which hit Spain last week and made things less cozy. Spain accounts for nearly half of the world's olive oil supply.
Waves of Food Television
Anthony Bourdain described the celebrity chef and food TV industry as “the new pornography: it’s people watching other people make things on TV that they’re not going to be doing themselves anytime soon.”
What started off as a WWII food rationing radio show, The Kitchen Front on how to cook nutritious meals with fewer ingredients is now a multi billion dollar a year industry. And while you ponder over Bourdain’s food and porn selection, the rise of the food TV industry has been meteoric, mainly driven by:
Showmanship: The Kitchen Front, as useful as it was, did not set pulses racing because it lacked one main element — entertainment. James Beard in 1946 figured that adding a dose of showmanship to an otherwise mundane topic, provided the necessary hook for audiences to love (read: Gordon Ramsay’s swearing or everything that Guy Fieri does)
Learning foreign cultures and escapism: Today 64% of Americans enjoy experiencing foods from other cultures with shows like Chefs Table costing Netflix up to a million dollars an episode . Julia Child was the first to figure out that food can be interesting to viewers who aren’t fans of E! but more Nat Geo. Her show The French Chef, explored different cultures, travel and cuisines.
Health and fitness fad: With the nerd and entertainment market saturated, it was time to target the fitness freaks to get that perfect beach bod. 1980s brought the pursuit of lean body mass and was followed by wave of healthy cooking shows promoting a gazillion types of diets.
Social Media: The most obvious. From salt bae to that annoying friend posting cooking videos, social media is like a dose of 5 Hour Energy for the food TV industry, taking it to the next level. Youtube, TikTok,
TikTok 2.0Instagram, etc. have made showcasing content from all over the world to a massive audience extremely easy.
Quiz
We have listed a few bizarre diets. One is made up. Let’s see if you can guess that!
The air diet: Cook what you like and lift it to your mouth and then… just smell it to trick the mind into thinking it’s actually eaten
The vision diet: Eating food from blue plates as it suppresses appetite, according to research
The tartine diet: also called open sandwich diet. Daily four meals, each made with a single slice of bread with toppings to restrict your carb intake
The morning banana diet: Eat a banana and a glass of water for breakfast, then whatever you like during the day and stop eating four hours before bedtime.
*Answer at the bottom
Scan & go
French it up: As brands continue to bombard us with attention-seeking gimmicks, mustard brand French's does not disappoint! Collaborating with the Brooklyn-based Dough Doughnuts, French's will be releasing a limited run of mustard-infused donuts on August 6 (National Mustard Day).
Glossy wings: Applebee’s has teamed up with makeup brand Winky Lux for a limited-edition collection of four lip glosses inspired by Applebee's chicken wing sauces. The resulting Saucy Glosses are tinged with a bit of wing flavor and spice — making for a perfect pre dinner kiss to get that appetite going!
Sustainable sauces: PA based AWSM (avoid waste and season meaningfully) is rethinking the way sauces are produced. In a potential end to sauce ASMR videos, AWSM’s powder-to-pour technology is all about just adding water and shaking, resulting in 95% lesser plastic use than a regular sauce bottle.
Copycat Recipes
Everyone knows what “chiffonade” is curtsey The Food Network. Now it’s time to put your culinary skills to test and recreate these simple but delicious dishes from these famous “celebrity” chefs.
Pumpkin biryani with pistachios (Vikas Khanna) : A quick and easy biryani recipe made with quinoa .
Sticky onion tart (Jamie Oliver) : One-pan tart with caramelized onions, sweet pops of garlic and buttery puff pastry.
Vegan apple pie (Martha Stewart): Delicious, easy and special-diet friendly.
While this simmers…
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Answer
Tartines will be loved only as a French snack for now as no weirdo has invented a open sandwich diet.